Research & Analysis

Proper research can decrease development costs by prioritizing and eliminating unneeded features and functions.

The research phase connects business objectives with users' goals and to determine how to serve the target markets with the new application. View A brief overview of research methods

• What are the business goals?
• Who is the audience (or, more commonly, audiences)?
• What do they need to do and what are their goals?
• How will they find what they need?
• What are their characteristics and values?

Tasks can include

• Analysis of existing demographic data
• Interviews
• User surveys
• Competitive analysis
• Industry research (press releases, benchmarks, etc.)
• Persona (represent key customer segments, humanizes the design)
• Scenario development (to define user needs)