Search Engine Optimization

Consumers are 5 times more likely of purchasing a product after finding it from a web site through a search engine than through a banner ad. (Jupiter Media Metrix)

28% of consumers go to the search engine and type in the product name as a search query when they are looking for a product to purchase online. (Jupiter Media Metrix)

It's a combination of elements that determine the search engine ranking of a web page and there is no silver bullet or way to guarantee top ranking. Writing content that consists of keyword phrases placed at the top of the web page allows both search engines and users to determine the validity and importance of the content. Good coding techniques allow search engines to efficiently scan a page. Building link popularity can yield higher traffic resulting in better search engine ranking. More search engine tips.

Search Engine Optimization can be described as the process of designing, writing, coding, programming and scripting a web site so that there is a good chance it will appear at the top of the search engine results for your selected keywords. "Shari Thurow, Search Engine Visibility"

It's important to understand that there is no silver bullet within SEO and there is no way to guarantee top search engine ranking.

About Search Engines

Search engines operate by scanning and indexing the content found on a web page. They read from left to right, top to bottom. During this process, the search engines separate the HTML and presentation data from the content while graphical and multimedia content is ignored.

Search engines are interested in unique keywords that describe the content on a page. Because of this, content is truly king when writing for search engine optimization. Its important that keywords are researched and content is then written around these keywords.

Most search engines rank the importance of the content based on where it exists within the web page, giving higher priority to content at the top of the page. Because of this, it is important that keyword terms that describe the content are placed at the head of the document. This placement of keyword terms also benefits the visually impaired by allowing them to quickly determine the relevancy of a page without having to scan through the entire document.